Interesting Facts About Keurig: One Of The Inventors Doesn’t Even Use It!

Keurig

Keurig

When Keurig landed in homes in 2003, they basically reinvented everyone’s morning routine. No longer did you have to brew an entire pot of coffee or skip your caffeine fix altogether (the horror!) if you didn’t live with coffee drinkers.
Keurig is a beverage brewing system for home and commercial use. The American company Keurig Green Mountain, which is headquartered in Waterbury, Vermont manufactures it. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that brew the beverages in these pods.
Keurig beverage varieties include hot and cold coffees, teas, cocoas, dairy-based beverages, lemonades, cider, and fruit-based drinks. Through its own brands and its partnership licensed brands, Keurig has over 400 different varieties and over 60 brands of coffee and other beverages. In addition to K-Cup pods it includes Vue, Rivo, K-Carafe, and K-Mug pods as well.
The original single-serve brewer and coffee-pod manufacturing company, Keurig, Inc., was founded in Massachusetts in 1992. It launched its first brewers and K-Cup pods in 1998, targeting the office market. As the single-cup brewing system gained popularity, brewers for home use were added in 2004.
In 2006 the publicly traded Vermont-based specialty-coffee company Green Mountain Coffee Roasters acquired Keurig, sparking rapid growth for both companies. In 2012 Keurig’s main patent on its K-Cup pods expired, leading to new product launches, including brewer models that only accept pods from Keurig brands.
From 2006 to 2014 Keurig, Inc. was a wholly owned subsidiary of Green Mountain Coffee Roasters. When Green Mountain Coffee Roasters changed its name to Keurig Green Mountain in March 2014, Keurig ceased to be a separate business unit and subsidiary, and instead became Keurig Green Mountain’s main brand. In 2016, an investor group led by private-equity firm JAB Holding Company acquired Keurig Green Mountain for nearly $14 billion.
In this article, we would like to share with you some interesting facts about Keurig. Hope you enjoy and learn a lot!
1. Back in the early 1990s, John Sylvan and Peter Dragone (former college roommates) set out to revolutionize the way coffee was brewed by creating single-serving pods that make individual cups. When naming the appliance, Sylvan pulled out a Danish-English Dictionary and chose “Keurig” since their hope was to provide an “excellent” gourmet cup of coffee at all times.
2. At first, the appliance was launched for office use only. Distribution began in offices in New York City and New England in 1998 — and it wasn’t until 2004 that the company had their first prototype for home use. Today, there are brewers for dorm rooms, hotel rooms, and small and larger offices.
3. You have to clean it way more often than you probably realize. You should do a deep clean four times every year. How? Start by washing the removable pieces (like the reservoir, tray, and K-Cup holder) in warm, soapy water. Then de-scale the inside of the machine with white vinegar (or Keurig’s solution) to rid your appliance of bacteria and filth.
4. The highest amount of the company’s profit comes from K-Cup sales. Since these pods are not reusable, people who use this brewer need to buy new K-Cups on the regular — which adds up, fast. In 2010 the company sold more than $330 million worth of brewers and well over $800 million worth of K-Cups.
5. In the 2010s, beginning primarily with a 2010 article in the New York Times, environmental advocates and journalists have publicly criticized Keurig for the billions of non-recyclable and non-biodegradable K-Cups consumers purchase and dispose of every year, which end up in landfills. Some competing single-cup brands have single-serve pods that are recyclable, reuseable, or biodegradable.
6. Today, one of the inventors doesn’t even use a Keurig. To be fair, he also had quite the fall-out from the company (as we noted above). But Sylvan told The Atlantic that Keurigs are expensive and followed that up by saying: “It’s not like drip coffee is tough to make.” Fair enough.

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